Faktor Yang Memengaruhi Continuous Intention To Use Dan Actual Usage Aplikasi Dana
Keywords:
Perceived Ease of Use, Perceived Value, Continuous Intention to Use, Actual Usage.Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Ease of Use (PEOU) dan Perceived Value (PV) terhadap Continuous Intention to Use dan Actual Usage aplikasi DANA. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling - Partial Least Squares (SEM-PLS). Data primer diperoleh secara langsung melalui kuesioner yang disebar kepada 101 sampel responden di wilayah Jakarta, Bogor, Depok, Tangerang, dan Bekasi yang pernah menggunakan aplikasi DANA dalam 3 bulan terakhir. Hasil penelitian menunjukkan Perceived Ease of Use berpengaruh negatif dan tidak signifikan terhadap Continuous Intention to Use. Perceived Value memiliki pengaruh positif dan signifikan terhadap Continuous Intention to Use. Continuous Intention to Use memiliki pengaruh positif dan signifikan terhadap Actual Usage.
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