Analisis Sosial Media sebagai Strategi Marketing dalam Bisnis Online

Abstract

Information technology in the last few years has developed quite rapidly. During this period, a platform was invented that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instagram are the social media that are experiencing the most rapid development. These three social media have begun to be widely used to promote a product and are used as one of the marketing strategies by several business people. This journal aims to explore the use of social media, especially Facebook, Twitter and Instagram in online business marketing strategies. The research is expected to be an input for business people who want to use social media as one of the media for promoting their services and products.This research aims to find out how the use of social media as a business strategy by several online-based business people.