Nazwa Izzati Nisa 2026. Pengaruh Paid-Owned-Earned Media, Voucher Diskon, dan Kesadaran Halal terhadap Keputusan Pembelian Generasi Z Muslim pada Platform Online Food Delivery di Bandung Raya: The Influence of Paid-Owned-Earned Media, Discount Vouchers, and Halal Awareness on Purchase Decisions of Muslim Generation Z on Online Food Delivery Platforms in Bandung Raya. JPNM Jurnal Pustaka Nusantara Multidisiplin. 4, 2 (Apr. 2026). DOI:https://doi.org/10.59945/jpnm.v4i2.1189.