NAZWA IZZATI NISA. Pengaruh Paid-Owned-Earned Media, Voucher Diskon, dan Kesadaran Halal terhadap Keputusan Pembelian Generasi Z Muslim pada Platform Online Food Delivery di Bandung Raya: The Influence of Paid-Owned-Earned Media, Discount Vouchers, and Halal Awareness on Purchase Decisions of Muslim Generation Z on Online Food Delivery Platforms in Bandung Raya. JPNM Jurnal Pustaka Nusantara Multidisiplin, [S. l.], v. 4, n. 2, 2026. DOI: 10.59945/jpnm.v4i2.1189. Disponível em: https://journalpustaka.com/index.php/jpnm/article/view/1189. Acesso em: 16 oct. 2026.