MUHAMMAD FAJAR IMAMUDIN; WILLY ARAFAH. Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek: Peran Mediasi Self-Congruity, Pemberdayaan Konsumen, dan Pengalaman Merek. JPNM Jurnal Pustaka Nusantara Multidisiplin, [S. l.], v. 3, n. 2, 2025. DOI: 10.59945/jpnm.v3i2.386. Disponível em: https://journalpustaka.com/index.php/jpnm/article/view/386. Acesso em: 7 nov. 2025.